The term organic is now widely used to describe the products of agriculture that use no pesticides or synthetic fertilisers. Organic methods consider the whole eco system and use natural techniques to assist plant growth, repel pests and protect and encourage wildlife habitats. Organic agriculture aims to maintain and increase soil fertility and give livestock humane living conditions.

By choosing organic produce, the consumer has chosen one of the best ways to reduce the amount of pesticides currently damaging natural eco systems and contaminating our soil, water and food supply. Buying organic food and drink is also an incredibly easy way to a healthier body; you are drastically cutting the amount of harmful pesticides in your body as well as increasing your intake of natural fresh produce.